Activity Versus Accomplishment

Activity Versus Accomplishment

“To accomplish great things, we must dream as well as act.” ~ Anatole France

Activity Versus Accomplishment

The mixed-use building was to be the crowning achievement of Smith Properties. This project represented the first time the form had developed property from the ground up. After securing a prime plot in an up-and-coming neighborhood, Smith Properties demolished the old convenience store that clung to the dirt. The architectural firm the Smith executives picked specialized in trendy mixed-use properties, and their initial renderings for the building were stunning. A modern style fused with art deco would attract high-end residents and businesses. The only thing left to do was secure a few more investors, and within a few months, they would be planning groundbreaking ceremonies.

The partners at Smith decided on a black-tie event to unveil the project to potential investors. The finely crafted guestlist would only be surpassed by the catering and an architectural model of the building. The big night came, and it was time to unveil the model. The mockup had been resting under a satin sheet, and the Smith partners had yet to see it. They wanted a genuine reaction for the media when the model was unveiled. The partnership at Smith properties got a reaction, just not what they had hoped for. The architectural model was a perfect representation of the concept drawings—made of LEGO bricks. 

We could hope there’s no architectural firm that would make a presentation model out of LEGO bricks, but the story illustrates how effort does not always equal achievement. I’m sure someone “worked really hard” at putting the LEGO model together, but their effort was not focused on the desired result. As a leader, we must be vigilant in where our team places their effort. Had the Smith partners merely taken a peek under that satin sheet, it would have saved their entire project.

Consider this …

1. Over the next couple of weeks, keep track of where you are spending your time. Be willing to be honest with yourself about the activities that consume most of your day.

2. Once you do that, compare your activities to the desired accomplishments you are working on. How much time are you spending actually advancing the cause of your goals?

3. What changes do you need to make in your activities in order to focus more effort on achieving your desired accomplishments?

For more, check out The Top Performer’s Field Guide, The Innovator’s Field Guide, or visit www.JeffStandridge.com.

(Originally published in Top Performer’s Field Guide)

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